{"id":374850,"date":"2025-10-15T11:11:38","date_gmt":"2025-10-15T09:11:38","guid":{"rendered":"https:\/\/cecot.org\/?page_id=374850"},"modified":"2025-11-28T09:52:02","modified_gmt":"2025-11-28T07:52:02","slug":"jornada-club-marquetingvendes","status":"publish","type":"page","link":"https:\/\/cecot.org\/es\/jornada-club-marquetingvendes\/","title":{"rendered":"Jornada anual del Club de m\u00e0rqueting i vendes 2025"},"content":{"rendered":"

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title_font=”–et_global_body_font|500|||||||” title_text_align=”center” title_text_color=”#000000″ title_font_size=”58px” title_line_height=”1.1em” custom_margin=”||9px||false|false” title_font_size_tablet=”48px” title_font_size_phone=”40px” title_font_size_last_edited=”on|tablet” title_line_height_tablet=”1.2em” title_line_height_phone=”1.2em” title_line_height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_font_size=”22px” text_line_height=”1.6em” text_orientation=”center” max_width=”1040px” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

Tres casos reals d\u2019empreses capdavanteres que estan utilitzant la IA per cr\u00e9ixer, optimitzar vendes i reinventar el m\u00e0rqueting.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”||-3px|||” text_font=”|700|||||||”]<\/p>\n

Patrocina:<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/cecot.org\/wp-content\/uploads\/2024\/07\/logos-vectotials_generalitat-de-catalunya.png” _builder_version=”4.27.4″ _module_preset=”default” alt=”logos vectotials generalitat de catalunya” title_text=”logos vectotials generalitat de catalunya” align=”center” max_width=”290px” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”90px||90px||true|false” da_disable_devices=”off|off|off” global_colors_info=”{%22gcid-d036505a-aba9-4d6b-bf63-64602c2b1939%22:%91%22background_color%22%93}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_id=”jornada” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Sobre la jornada” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”–et_global_body_font||||||||” title_text_align=”left” title_text_color=”#242424″ title_font_size=”32px” title_line_height=”1.3em” max_width=”770px” max_width_tablet=”770px” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”||10px||false|false” custom_css_main_element=”font-size: 32px !important;” global_colors_info=”{%22gcid-7151dea9-519b-47c6-85e5-22b9f68d60f3%22:%91%22title_text_color%22,%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”21px” text_line_height=”1.4em” header_3_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

La Jornada anual 2025 del Club de M\u00e0rqueting i Vendes de la Cecot<\/strong>, sota el lema \u201cLidera el futur de les vendes i el m\u00e0rqueting\u201d<\/strong>, ha posat de manifest com la intel\u00b7lig\u00e8ncia artificial s\u2019est\u00e0 convertint en un motor estrat\u00e8gic clau per transformar les vendes, el m\u00e0rqueting i la productivitat de les pimes. Directius, equips comercials i professionals<\/strong> del m\u00e0rqueting han compartit espai per con\u00e8ixer tres casos reals d\u2019empreses referents que ja estan aplicant la IA per cr\u00e9ixer, optimitzar processos i refor\u00e7ar la seva competitivitat<\/strong>. En un entorn de canvi tecnol\u00f2gic accelerat, la jornada ha evidenciat que el futur del m\u00e0rqueting i de les vendes ja \u00e9s aqu\u00ed, i que les organitzacions que no integrin la IA<\/strong> en la seva estrat\u00e8gia corren el risc de perdre posicionament<\/strong> al mercat.<\/span><\/p>\n

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<\/span>CEO d’ Ogilvy Spain<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-d036505a-aba9-4d6b-bf63-64602c2b1939″ custom_padding=”40px|40px|40px|40px|true|true” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{%22gcid-d036505a-aba9-4d6b-bf63-64602c2b1939%22:%91%22background_color%22%93}”][et_pb_image src=”https:\/\/cecot.org\/wp-content\/uploads\/2025\/10\/roger-castellet.webp” alt=”ricard castellet” title_text=”ricard castellet” align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Ricard Castellet” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”–et_global_body_font||||||||” title_text_align=”center” title_text_color=”#242424″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||0px||false|false” custom_padding=”||0px|||” custom_css_main_element=”font-size: 32px !important;” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

<\/span>Cap de transformaci\u00f3 digital de Gebro Pharma<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-d036505a-aba9-4d6b-bf63-64602c2b1939″ custom_margin=”35px||0px||false|false” custom_padding=”35px|35px|20px|35px|false|true” border_radii=”off|20px|20px||” global_colors_info=”{%22gcid-d036505a-aba9-4d6b-bf63-64602c2b1939%22:%91%22background_color%22%93}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cecot.org\/wp-content\/uploads\/2025\/10\/josep-maria-lloreda.webp” alt=”josep maria lloreda” title_text=”josep maria lloreda” align=”center” _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/cecot.org\/wp-content\/uploads\/2025\/10\/jordi-portal-kh7.webp” alt=”jordi portal kh7″ title_text=”jordi portal kh7″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”20px||||false|false” custom_margin_last_edited=”on|tablet” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-d036505a-aba9-4d6b-bf63-64602c2b1939″ custom_padding=”0px|||||” border_radii=”off|||20px|20px” global_colors_info=”{%22gcid-d036505a-aba9-4d6b-bf63-64602c2b1939%22:%91%22background_color%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Josep Maria Lloreda i Jordi Portal” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”–et_global_body_font||||||||” title_text_align=”center” title_text_color=”#242424″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||0px||false|false” custom_padding=”||0px|||” custom_css_main_element=”font-size: 32px !important;” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”20px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

<\/span>President i co-CEO i director de IT + finances de KH-7 Lloreda<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”entrevistes” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”80px||0px||false|false” custom_padding=”0px||21px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Entrevistes” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h2″ title_font=”–et_global_body_font||||||||” title_text_align=”center” title_text_color=”#242424″ title_font_size=”32px” title_line_height=”1.3em” custom_css_main_element=”font-size: 32px !important;” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” max_width=”1080px” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||false|true” global_colors_info=”{%22gcid-d036505a-aba9-4d6b-bf63-64602c2b1939%22:%91%22background_color%22%93}”][et_pb_video src=”https:\/\/cecot.org\/wp-content\/uploads\/2025\/11\/video_urbea-1.mp4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px|||” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_video][et_pb_heading title=”Jordi Urbea” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”–et_global_body_font||||||||” title_text_align=”center” title_text_color=”#242424″ title_font_size=”26px” custom_margin=”20px||0px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_orientation=”center” custom_margin=”||-5px|||” global_colors_info=”{}”]<\/p>\n

<\/span>CEO d’Ogilvy Spain<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||false|true” global_colors_info=”{%22gcid-d036505a-aba9-4d6b-bf63-64602c2b1939%22:%91%22background_color%22%93}”][et_pb_video src=”https:\/\/cecot.org\/wp-content\/uploads\/2025\/11\/video_castellet.mp4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px|||” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_video][et_pb_heading title=”Ricard Castellet” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”–et_global_body_font||||||||” title_text_align=”center” title_text_color=”#242424″ title_font_size=”26px” custom_margin=”20px||0px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_orientation=”center” custom_margin=”||-5px|||” global_colors_info=”{}”]<\/p>\n

<\/span>Cap de transformaci\u00f3 digital de Gebro Pharma<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”||||false|true” global_colors_info=”{%22gcid-d036505a-aba9-4d6b-bf63-64602c2b1939%22:%91%22background_color%22%93}”][et_pb_video src=”https:\/\/cecot.org\/wp-content\/uploads\/2025\/11\/video_lloreda.mp4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||10px|||” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_video][et_pb_heading title=”Josep Maria Lloreda” _builder_version=”4.27.4″ _module_preset=”default” title_level=”h3″ title_font=”–et_global_body_font||||||||” title_text_align=”center” title_text_color=”#242424″ title_font_size=”26px” custom_margin=”20px||0px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”18px” text_orientation=”center” custom_margin=”||-5px|||” 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La Jornada anual del club de m\u00e0rqueting i vendes tindr\u00e0 lloc el 19 de novembre, de 8:30 a 13:00 h, a la seu de la Cecot. Una cita per reflexionar sobre el futur de la teva empresa, descobrir com la IA pot impulsar el creixement del teu negoci i connectar amb altres professionals del m\u00e0rqueting i les vendes<\/p>\n","protected":false},"author":4,"featured_media":374900,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Club de m\u00e0rqueting i vendes - Lidera el futur de les vendes i el m\u00e0rqueting","_seopress_titles_desc":"Descobreix com la IA transforma el m\u00e0rqueting i les vendes. Uneix-te a la jornada Cecot a Terrassa el 19 de novembre amb networking i casos reals.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categoria":[],"class_list":["post-374850","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/pages\/374850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/comments?post=374850"}],"version-history":[{"count":29,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/pages\/374850\/revisions"}],"predecessor-version":[{"id":379929,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/pages\/374850\/revisions\/379929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/374900"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=374850"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categoria?post=374850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}