{"id":377173,"date":"2025-11-03T14:14:28","date_gmt":"2025-11-03T12:14:28","guid":{"rendered":"https:\/\/cecot.org\/?post_type=multimedia&#038;p=377173"},"modified":"2025-11-03T14:14:30","modified_gmt":"2025-11-03T12:14:30","slug":"retailtrends-de-la-sobrecarrega-a-lestrategia-amb-la-ia","status":"publish","type":"multimedia","link":"https:\/\/cecot.org\/es\/multimedia\/retailtrends-de-la-sobrecarrega-a-lestrategia-amb-la-ia\/","title":{"rendered":"#RetailTrends | De la Sobrec\u00e0rrega a l\u2019estrat\u00e8gia amb la IA"},"content":{"rendered":"\n<p>La Intel\u00b7lig\u00e8ncia Artificial s&#8217;ha convertit en un factor clau per a la competitivitat del sector Retail , especialment per als comer\u00e7os de proximitat que volen optimitzar recursos. Durant la Jornada aprendrem a aplicar solucions d&#8217;IA adaptades a les necessitats de cada negoci de Retail i tamb\u00e9 estrat\u00e8gies pr\u00e0ctiques per gestionar el dia a dia i evitar la improvisaci\u00f3 constant i guanyar temps operatiu per dedicar-lo a la innovaci\u00f3 i la sostenibilitat del model de negoci Aquest any la Jornada constar\u00e0 de dues pon\u00e8ncies. Obrir\u00e0 la sessi\u00f3 en Toni P\u00e9rez , expert en Lideratge i Gesti\u00f3 del Canvi amb la xerrada, Quan el dia a dia no et deixa liderar. Els teus 5 enemics. La segona intervenci\u00f3, IA a mida del teu negoci: eines per coordinar, motivar i guanyar temps anir\u00e0 a c\u00e0rrec de la Laia Morales, experta en Costumer Experience i especialista en IA i Estrat\u00e8gies Digitals.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"#RetailTrends | De la Sobrec\u00e0rrega a l\u2019estrat\u00e8gia amb la IA\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/swOmEtv0fsg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":377169,"menu_order":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[269],"categoria":[237],"ponents":[],"class_list":["post-377173","multimedia","type-multimedia","status-publish","has-post-thumbnail","hentry","category-comerc-retail-em","categoria-retail"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/multimedia\/377173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/multimedia"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/multimedia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/377169"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=377173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=377173"},{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categoria?post=377173"},{"taxonomy":"ponents","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/ponents?post=377173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}