{"id":368964,"date":"2025-06-19T15:54:22","date_gmt":"2025-06-19T13:54:22","guid":{"rendered":"https:\/\/cecot.org\/?post_type=multimedia&#038;p=368964"},"modified":"2025-09-29T12:07:34","modified_gmt":"2025-09-29T10:07:34","slug":"el-crm-no-ven-sol-que-falla-en-la-seva-implantacio","status":"publish","type":"multimedia","link":"https:\/\/cecot.org\/es\/multimedia\/el-crm-no-ven-sol-que-falla-en-la-seva-implantacio\/","title":{"rendered":"El CRM no ven sol: qu\u00e8 falla en la seva implantaci\u00f3?"},"content":{"rendered":"\n<p>El CRM no ven sol: qu\u00e8 falla en la seva implantaci\u00f3? Taula rodona del Club Cecot de M\u00e0rqueting i Vendes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tens un CRM, per\u00f2 no li treus el m\u00e0xim potencial?<\/li>\n\n\n\n<li>No aconsegueixes que els teus equips vegin el CRM com un aliat?<\/li>\n\n\n\n<li>Analitzes massa KPI\u2019s que \u2060no es transformen en accions concretes?<\/li>\n\n\n\n<li>Entens el CRM com un model de gesti\u00f3, per\u00f2 nom\u00e9s s\u2019utilitza com a eina de seguiment i control?<\/li>\n\n\n\n<li>Gestiones equips comercials internacionalitzats o descentralitzats?<\/li>\n<\/ul>\n\n\n\n<p>Et convidem a una conversa honesta amb professionals que han vist de tot: implantacions complexes, canvis de cultura que han costat (i molt), per\u00f2 tamb\u00e9 casos d\u2019\u00e8xit on el CRM ha esdevingut un canvi de paradigma en el model comercial. Parlarem del CRM , dels KPI\u2019s comercials i de com connectar, m\u00e0rqueting, eines i persones per orientar-nos a resultats.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"El CRM no ven sol: qu\u00e8 falla en la seva implantaci\u00f3?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/3b0HtlDUYYA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":368972,"menu_order":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[253,257],"categoria":[236,229],"ponents":[],"class_list":["post-368964","multimedia","type-multimedia","status-publish","has-post-thumbnail","hentry","category-espai-multimedia","category-marqueting-vendes-em","categoria-marqueting-i-xarxes-socials","categoria-sessions-digitals"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/multimedia\/368964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/multimedia"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/multimedia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/368972"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=368964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=368964"},{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categoria?post=368964"},{"taxonomy":"ponents","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/ponents?post=368964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}