{"id":392757,"date":"2026-05-08T14:24:14","date_gmt":"2026-05-08T12:24:14","guid":{"rendered":"https:\/\/cecot.org\/?post_type=esdeveniment&#038;p=392757"},"modified":"2026-05-08T14:56:40","modified_gmt":"2026-05-08T12:56:40","slug":"marqueting-directe-i-fidelitzaci-de-clients","status":"publish","type":"esdeveniment","link":"https:\/\/cecot.org\/es\/esdeveniment\/marqueting-directe-i-fidelitzaci-de-clients\/","title":{"rendered":"M\u00e0rqueting directe i fidelitzaci\u00f3 de clients | Curs subvencionat"},"content":{"rendered":"\n<p><strong>Converteix cliets puntuals en clients fidels<\/strong><\/p>\n\n\n\n<p>Apr\u00e8n a crear estrat\u00e8gies de m\u00e0rqueting directe que generin m\u00e9s vendes, m\u00e9s recurr\u00e8ncia i relacions duradores amb els teus clients. En aquest curs pr\u00e0ctic descobrir\u00e0s com captar, segmentar i fidelitzar clients amb eines reals aplicables a qualsevol sector.<\/p>\n\n\n\n<p><strong>Qu\u00e8 aprendr\u00e0s?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estrat\u00e8gies de m\u00e0rqueting directe online i offline<\/li>\n\n\n\n<li>Com crear un pla de m\u00e0rqueting efectiu<\/li>\n\n\n\n<li>T\u00e8cniques de fidelitzaci\u00f3 i retenci\u00f3 de clients<\/li>\n\n\n\n<li>Estrat\u00e8gies de cross-selling i up-selling<\/li>\n\n\n\n<li>Segmentaci\u00f3 i gesti\u00f3 de bases de dades<\/li>\n\n\n\n<li>Claus del m\u00e0rqueting relacional i la venda recurrent<\/li>\n\n\n\n<li>Com reduir el cost de captaci\u00f3 i augmentar el valor del client<\/li>\n<\/ul>\n\n\n\n<p>Durada: <strong>25 h<\/strong><br>Inici <strong>23\/05<\/strong> i fi <strong>20\/06<\/strong><br>Formaci\u00f3 en <strong>dissabtes<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><\/tr><tr><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group qui-organitza is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8c890d92 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Organitza:<\/h4>\n\n\n\n<div class=\"wp-block-group qui-organitza-img is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"001014\" data-has-transparency=\"true\" style=\"--dominant-color: #001014;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"135\" sizes=\"(max-width: 400px) 100vw, 400px\" src=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png\" alt=\"Cecot formaci\u00f3\" class=\"wp-image-312649 has-transparency\" srcset=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png 400w, https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136-300x101.png 300w\" \/><figcaption class=\"wp-element-caption\">Cecot formaci\u00f3<\/figcaption><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":392755,"menu_order":0,"template":"","categories":[],"class_list":["post-392757","esdeveniment","type-esdeveniment","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment\/392757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/esdeveniment"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/392755"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=392757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=392757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}