{"id":377940,"date":"2025-11-10T14:47:39","date_gmt":"2025-11-10T12:47:39","guid":{"rendered":"https:\/\/cecot.org\/?post_type=esdeveniment&#038;p=377940"},"modified":"2025-11-10T15:02:00","modified_gmt":"2025-11-10T13:02:00","slug":"ia-a-lempresa-chatgpt-o-copilot-amb-sandra-arcos-2a-edicio-copy","status":"publish","type":"esdeveniment","link":"https:\/\/cecot.org\/es\/esdeveniment\/ia-a-lempresa-chatgpt-o-copilot-amb-sandra-arcos-2a-edicio-copy\/","title":{"rendered":"SEO a l&#8217;era de l&#8217;IA Overview: noves regles, noves oportunitats"},"content":{"rendered":"\n<p>Aquest programa formatiu t\u00e9 com a objectiu dotar els alumnes d\u2019una comprensi\u00f3 clara sobre el canvi de paradigma en el posicionament web amb l\u2019arribada de l\u2019AI Overview de Google (abans conegut com SGE). <\/p>\n\n\n\n<p>El curs posa \u00e8mfasi en com el clic deixa de ser la m\u00e8trica central i guanya rellev\u00e0ncia la menci\u00f3 dins els resums generats per la intel\u00b7lig\u00e8ncia artificial de Google.<\/p>\n\n\n\n<p><br><strong>Equip docent:<\/strong><\/p>\n\n\n\n<p>S<strong>andra Arcos Garrido<\/strong><br><strong>Assessora en m\u00e0rqueting i gesti\u00f3 de negocis digitals de la Cecot<\/strong><br>\u00c9s fundadora i CEO d\u2019OlisTIC. Amb m\u00e9s de 15 anys d\u2019experi\u00e8ncia internacional, \u00e9s experta en organitzaci\u00f3, productivitat, IA i m\u00e0rqueting. Creadora del programa MentorIA, est\u00e0 certificada en Scrum, BPM i TechnoEthics. \u00c9s assessora acreditada per ACCI\u00d3 i CCMA, i membre del Grup Motor de la DCA-IA i de la Junta Directiva del Club de M\u00e0rqueting de la Cecot.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group qui-organitza is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8c890d92 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Organitza:<\/h4>\n\n\n\n<div class=\"wp-block-group qui-organitza-img is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"001014\" data-has-transparency=\"true\" style=\"--dominant-color: #001014;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"135\" sizes=\"(max-width: 400px) 100vw, 400px\" src=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png\" alt=\"\" class=\"wp-image-312649 has-transparency\" srcset=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png 400w, https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136-300x101.png 300w\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":377941,"menu_order":0,"template":"","categories":[],"class_list":["post-377940","esdeveniment","type-esdeveniment","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment\/377940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/esdeveniment"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/377941"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=377940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=377940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}