{"id":375240,"date":"2025-10-21T16:41:01","date_gmt":"2025-10-21T14:41:01","guid":{"rendered":"https:\/\/cecot.org\/?post_type=esdeveniment&#038;p=375240"},"modified":"2025-10-21T16:44:53","modified_gmt":"2025-10-21T14:44:53","slug":"digitalitzat-amb-sentit-prepara-el-teu-negoci-per-la-ia-i-guanya-competitivitat","status":"publish","type":"esdeveniment","link":"https:\/\/cecot.org\/es\/esdeveniment\/digitalitzat-amb-sentit-prepara-el-teu-negoci-per-la-ia-i-guanya-competitivitat\/","title":{"rendered":"Digitalitza&#8217;t amb sentit: prepara el teu negoci per la IA i guanya competitivitat"},"content":{"rendered":"\n<p><strong>La IA no \u00e9s m\u00e0gia: \u00e9s estrat\u00e8gia. Est\u00e0s preparat\/da per aprofitar-la?<br><\/strong><\/p>\n\n\n\n<p>Abans d\u2019invertir en Intel\u00b7lig\u00e8ncia Artificial, cal tenir unes dades s\u00f2lides, estructurades i digitals.&nbsp;En aquest&nbsp;&nbsp;<em>webinar pr\u00e0ctic<\/em>&nbsp;descobrir\u00e0s com preparar el teu negoci per a la transformaci\u00f3 digital, evitar els 5 errors m\u00e9s comuns i aplicar bones pr\u00e0ctiques que impulsen l\u2019efici\u00e8ncia i la competitivitat.<br>Apr\u00e8n a identificar processos clau, escollir les eines digitals adequades i integrar la IA amb sentit i seguretat.<br><\/p>\n\n\n\n<p><strong>Inscriu-t\u2019hi ara i fes que la digitalitzaci\u00f3 de la teva empresa treballi per tu!<\/strong><\/p>\n\n\n\n<p><br><strong>Expert:<\/strong><\/p>\n\n\n\n<p><strong>Sandra Arcos Garrido<\/strong><br><strong>Assessora en m\u00e0rqueting i gesti\u00f3 de negocis digitals de la Cecot<\/strong><br><br>Consultora experta en Organitzaci\u00f3 i Productivitat, Intel\u00b7lig\u00e8ncia Artificial, Lideratge i M\u00e0rqueting. Compta amb una experi\u00e8ncia de m\u00e9s de 15 anys liderant projectes transnacionals per marques com Hilton, Cynelitic i Rights Trade. La seva transdisciplinarietat i una visi\u00f3 empresarial hol\u00edstica s\u00f3n la base d\u2019OlisTIC, consultora empresarial i tecnol\u00f2gica de la qual \u00e9s fundadora i CEO. \u00c9s creadora del programa d\u2019acompanyament directiu MentorIA. Est\u00e0 certificada en Scrum, BMP (Business Process Management) i TechnoEthics. \u00c9s assessora en Organitzaci\u00f3 i Operacions acreditada per ACCI\u00d3 i assessora tecnol\u00f2gica acreditada pel CCMA. Tamb\u00e9 \u00e9s assessora en M\u00e0rqueting i Intel\u00b7lig\u00e8ncia Artificial de Help Empresa. \u00c9s membre del Grup Motor de la DCA-IA (Digital Catalan Alliance) en l\u2019\u00e0rea d\u2019expertesa d\u2019Intel\u00b7lig\u00e8ncia Artificial i membre de la Junta Directiva del Club de M\u00e0rqueting de la Cecot. Compta amb un M\u00e0ster en IA i Innovaci\u00f3 i un M\u00e0ster en Blockchain.<br><br><\/p>\n\n\n\n<div class=\"wp-block-group qui-organitza is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8c890d92 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Organitza:<\/h4>\n\n\n\n<div class=\"wp-block-group qui-organitza-img is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"001014\" data-has-transparency=\"true\" style=\"--dominant-color: #001014;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"135\" sizes=\"(max-width: 400px) 100vw, 400px\" src=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png\" alt=\"\" class=\"wp-image-312649 has-transparency\" srcset=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png 400w, https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136-300x101.png 300w\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":375241,"menu_order":0,"template":"","categories":[],"class_list":["post-375240","esdeveniment","type-esdeveniment","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment\/375240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/esdeveniment"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/375241"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=375240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=375240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}