{"id":375235,"date":"2025-10-21T16:32:10","date_gmt":"2025-10-21T14:32:10","guid":{"rendered":"https:\/\/cecot.org\/?post_type=esdeveniment&#038;p=375235"},"modified":"2025-10-21T16:40:50","modified_gmt":"2025-10-21T14:40:50","slug":"vendre-es-ajudar-el-rol-de-les-emocions-en-la-venda-b2b_","status":"publish","type":"esdeveniment","link":"https:\/\/cecot.org\/es\/esdeveniment\/vendre-es-ajudar-el-rol-de-les-emocions-en-la-venda-b2b_\/","title":{"rendered":"Vendre \u00e9s ajudar: el rol de les emocions en la venda B2B"},"content":{"rendered":"\n<p><strong>Entendre<\/strong>&nbsp;l\u2019impacte de la Intel\u00b7lig\u00e8ncia Artificial (IA) en els processos de venda.<\/p>\n\n\n\n<p><strong>Desenvolupar<\/strong>&nbsp;habilitats d\u2019Intel\u00b7lig\u00e8ncia Emocional (IE) com a avantatge competitiu.<br><strong>Millorar&nbsp;<\/strong>la capacitat d\u2019empatia, escolta activa i influ\u00e8ncia positiva.<br><strong>Saber<\/strong>&nbsp;adaptar el&nbsp;discurs de venda a diferents perfils i situacions.<br><strong>Integrar<\/strong>&nbsp;l\u2019\u00fas de la IA amb un tracte hum\u00e0 i emocionalment intel\u00b7ligent.<\/p>\n\n\n\n<p><br><strong>Expert:<\/strong><\/p>\n\n\n\n<p><strong>Montse Soler Cucurella<\/strong><strong><br>Assessora de vendes de la Cecot i Presidenta del Club de M\u00e0rqueting i Vendes<\/strong><\/p>\n\n\n\n<p>Amb una traject\u00f2ria professional de m\u00e9s de 20 anys en el m\u00f3n de les vendes, Montse Soler ha destacat tant com a comercial com a responsable d\u2019equips i, en els darrers anys, com a consultora i formadora externa. Ha col\u00b7laborat amb m\u00e9s de 100 organitzacions de diferents dimensions i sectors, oferint una visi\u00f3 transversal de les vendes: estrat\u00e8gies, models, eines, metodologies, i desenvolupament de persones i equips.<\/p>\n\n\n\n<p>Llicenciada en Geografia i Hist\u00f2ria i diplomada en Relacions Laborals per la Universitat de Barcelona, amb una formaci\u00f3 humanista en antropologia cultural que enriqueix la seva comprensi\u00f3 de les din\u00e0miques interpersonals en vendes. Tamb\u00e9 ha cursat m\u00e0sters en \u201cDesenvolupament Organitzacional\u201d a l\u2019Institut per al D.O. de la Universitat de Tel-Aviv i en \u201cFormaci\u00f3 i Consultoria a l\u2019Empresa\u201d per l\u2019IL3\u2011UB.<br><br><\/p>\n\n\n\n<div class=\"wp-block-group qui-organitza is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-8c890d92 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Organitza:<\/h4>\n\n\n\n<div class=\"wp-block-group qui-organitza-img is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"001014\" data-has-transparency=\"true\" style=\"--dominant-color: #001014;\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"135\" sizes=\"(max-width: 400px) 100vw, 400px\" src=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png\" alt=\"\" class=\"wp-image-312649 has-transparency\" srcset=\"https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136.png 400w, https:\/\/cecot.org\/wp-content\/uploads\/2024\/04\/logo_cecot-formacio-i-desenvolupament-136-300x101.png 300w\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":375238,"menu_order":0,"template":"","categories":[],"class_list":["post-375235","esdeveniment","type-esdeveniment","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment\/375235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/esdeveniment"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/375238"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=375235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=375235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}