{"id":374929,"date":"2025-10-17T13:12:17","date_gmt":"2025-10-17T11:12:17","guid":{"rendered":"https:\/\/cecot.org\/?post_type=esdeveniment&#038;p=374929"},"modified":"2025-10-20T15:08:51","modified_gmt":"2025-10-20T13:08:51","slug":"lidera-el-futur-de-les-vendes-i-el-marqueting-jornada-anual-del-club-de-marqueting-i-vendes-2025","status":"publish","type":"esdeveniment","link":"https:\/\/cecot.org\/es\/esdeveniment\/lidera-el-futur-de-les-vendes-i-el-marqueting-jornada-anual-del-club-de-marqueting-i-vendes-2025\/","title":{"rendered":"Lidera el futur de les vendes i el m\u00e0rqueting &#8211; Jornada anual del Club de m\u00e0rqueting i vendes 2025"},"content":{"rendered":"\n<p>Descobreix tres casos reals d&#8217;empreses capdavanteres que estan utilitzant la IA per cr\u00e9ixer, optimitzar vendes i reinventar el m\u00e0rqueting.<\/p>\n\n\n\n<p>El futur del m\u00e0rqueting i les vendes ja \u00e9s el present. Est\u00e0s preparat?<\/p>\n\n\n\n<p>Vivim una aut\u00e8ntica revoluci\u00f3 tecnol\u00f2gica que est\u00e0 transformant com les empreses connecten amb els seus clients i generen negoci. Els canvis s\u00f3n vertiginosos i afecten de ple la manera de vendre, de comunicar i fins i tot de dissenyar el model de negoci. En aquest context, anticipar-se i entendre cap a on evoluciona el mercat ja no \u00e9s opcional: \u00e9s clau per ser competitiu i continuar creixent.<\/p>\n\n\n\n<p>Des del Club de M\u00e0rqueting i Vendes de la Cecot et convidem a una jornada imprescindible, pensada per a gerents de PIMEs, directors\/es de vendes, equips comercials i professionals del m\u00e0rqueting que volen liderar el canvi.<\/p>\n\n\n\n<p>Comptarem amb tres pon\u00e8ncies que no et pots perdre:<br>&#8211; JORDI URBEA, CEO d&#8217; OGILVY SPAIN<br>&#8211; RICARD CASTELLET, CAP DE TRANSFORMACI\u00d3 DIGITAL de GEBRO PHARMA<br>&#8211; JOSEP MARIA LLOREDA i JORDI PORTAL, PRESIDENT I CO-CEO I DIRECTOR DE IT + FINANCES  de KH-7 LLOREDA<\/p>\n\n\n\n<p><a href=\"https:\/\/cecot.org\/jornada-club-marquetingvendes\/\" data-type=\"link\" data-id=\"https:\/\/cecot.org\/jornada-club-marquetingvendes\/\"><strong>M\u00e9s informaci\u00f3<\/strong><\/a><\/p>\n","protected":false},"featured_media":375062,"menu_order":0,"template":"","categories":[],"class_list":["post-374929","esdeveniment","type-esdeveniment","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment\/374929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/esdeveniment"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/375062"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=374929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=374929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}