{"id":366279,"date":"2025-05-26T16:02:09","date_gmt":"2025-05-26T14:02:09","guid":{"rendered":"https:\/\/cecot.org\/?post_type=esdeveniment&#038;p=366279"},"modified":"2025-06-09T10:49:40","modified_gmt":"2025-06-09T08:49:40","slug":"el-crm-no-ven-sol-que-falla-en-la-seva-implantacio","status":"publish","type":"esdeveniment","link":"https:\/\/cecot.org\/es\/esdeveniment\/el-crm-no-ven-sol-que-falla-en-la-seva-implantacio\/","title":{"rendered":"El CRM no ven sol: qu\u00e8 falla en la seva implantaci\u00f3?"},"content":{"rendered":"\n<p>El CRM no ven sol: qu\u00e8 falla en la seva implantaci\u00f3?<\/p>\n\n\n\n<p>Taula rodona del Club Cecot de M\u00e0rqueting i Vendes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tens un CRM, per\u00f2 no li treus el m\u00e0xim potencial?<\/li>\n\n\n\n<li>No aconsegueixes que els teus equips vegin el CRM com un aliat?<\/li>\n\n\n\n<li>Analitzes massa kPI\u2019s que \u2060no es transformen en accions concretes?<\/li>\n\n\n\n<li>Entens el CRM com un model de gesti\u00f3, per\u00f2 nom\u00e9s s\u2019utilitza com a eina de seguiment i control?<\/li>\n\n\n\n<li>Gestiones equips comercials internacionalitzats o descentralitzats?<\/li>\n<\/ul>\n\n\n\n<p>Et convidem a una conversa honesta amb professionals que han vist de tot: implantacions complexes, canvis de cultura que han costat (i molt), per\u00f2 tamb\u00e9 casos d\u2019\u00e8xit on el CRM ha esdevingut un canvi de paradigma en el model comercial.<\/p>\n\n\n\n<p>Parlarem del CRM , dels KPI\u2019s comercials i de com connectar, m\u00e0rqueting, eines i persones per orientar-nos a resultats.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/mkvdays.cecot.org\/\" data-type=\"link\" data-id=\"https:\/\/mkvdays.cecot.org\/\"><strong>M\u00e9s informaci\u00f3<\/strong><\/a><\/p>\n","protected":false},"featured_media":366282,"menu_order":0,"template":"","categories":[],"class_list":["post-366279","esdeveniment","type-esdeveniment","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment\/366279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/esdeveniment"}],"about":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/types\/esdeveniment"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media\/366282"}],"wp:attachment":[{"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/media?parent=366279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cecot.org\/es\/wp-json\/wp\/v2\/categories?post=366279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}